If we separate the platforms from the content, then we say - TopicsExpress

If we separate the platforms from the content, then we say okay, we have social networks and what you can do technically on them over here, and we have copy, visuals over there... A better question should be, how do we help people do what they want to do? How do we design experiences that help close the intention-action gap? Applied behavioral economics addresses how to identify and diagnose problems and design tools. Answering why would people behave in a certain way over another and having the ability to experiment and iterate in digital to understand what influences them is a powerful combination. - Valeria Maltoni

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