If you’re not sure what your specific skills are, there are a couple of approaches you can take. Approach #1: Focus on the questions that people ask you. When a lot of people ask you the same kinds of questions, it shows that there is a demand for a topic in which you are a perceived authority. Many businesses are created by people who pay attention to what other people want to learn from them. Being a good listener is important for much of life, and it helps in business too. Regular readers may be tired of hearing this, but I’ll hammer this point over and over since it is frequently overlooked by aspiring entrepreneurs: You simply MUST focus on the core point of how your skill or passion is useful to other people. This is the lesson of convergence that many lifestyle businesses are built upon. Approach #2: Once you identify a broad skill, think more about the process of skill transformation. Just as everyone’s good at something, if you’re good at one thing you’re probably good at something else—and the “something else” may be where the business model lies.
Posted on: Tue, 05 Nov 2013 17:01:27 +0000
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