Im not sure I entirely agree with the author in saying that social, media is still relatively new. In these fast-moving times, something that has been around for over 10 years should hardly be considered new. However, the author correctly states that Social media technologies are (still) particularly disruptive for business, and that managers are (still) largely distrustful of technologies that might encourage non-work related activities. For the more informed and forward-thinking oorganizations there is the realisation that social media is the conduit that will encourage knowledge, sharing and knowledge integration. They will ultimately be the survivors in this game.
Posted on: Mon, 15 Sep 2014 09:25:44 +0000