Insider - 18- Customer Keys No. 4 - ... independent studies of our - TopicsExpress



          

Insider - 18- Customer Keys No. 4 - ... independent studies of our industry have proven, without a doubt... that price is only the 6th most important driver of customer satisfaction. Meaning of course, that there are actually 5 things that customer’s value more. We are counting down the list of those more important keys to customer satisfaction. This week we are going to focus on the quality of the Imprint or the Graphic, which is #4 on that list. ...what customers don’t always realize is that without the imprint... their Promotional Product has absolutely no value. It might be the finest leather jacket, a sign with made with cutting edge technology, a solid gold pen or a flyer printed on the finest linen paper… but it will still be worthless as a Promotional Product.
Posted on: Thu, 13 Mar 2014 19:50:42 +0000

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