It was fun while it lasted... For a start the business would no longer be structured round content types. Instead a single content and marketing team would produce all content. From the Citys point of view this sounds like common sense. But for journalists, who tell their friends they work in cycling or movies or computer games, the removal of this fig-leaf to reveal just another elf swinging a pick on the slopes of Mount Content is a bit of a reverse. Magazine people traditionally give their first loyalty to a subject area, their second to a title and then only latterly to the company that happens to own the title. Thats all gone. theguardian/media/media-blog/2014/may/18/publisher-future-magazines-content-advertising?CMP=twt_gu
Posted on: Mon, 19 May 2014 07:50:46 +0000
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