JOB ALERT for SENIOR VICE PRESIDENT OF MARKETING position located in HOUSTON, TX!! Please feel free to tag or share with those that you think may be interested in this opportunity!! Benefits: Salary + Bonus + Stock plan 401k Plan PPO Healthcare plan, Dental Long Term Disability Insurance Paid vacation, holidays Cell Phone Allowance, Laptop Come join an innovative leader in the cloud infrastructure as a service industry and apply your in-depth experience as a marketing leader and visionary in what will surely be your most challenging and rewarding role to date; as Senior Vice President of Marketing based at our Headquarters in Houston, Texas. iland Internet Solutions offers infrastructure as a service (IaaS) within the hottest space that is on the mind of every business leader today. We provide an exciting, fast-paced environment that was recently recognized by the Houston Business Journal as #1 in their 2012 Best Companies to work for and as VMware’s 2010-2012 Global cloud partner of the Year. You must be up to date on the latest marketing technologies, be data and results-driven, and possess a unique blend of business and technical savvy; and have the drive to make the big-picture vision a reality. You are also an energetic leader and an excellent communicator who can translate iland’s services into real value for our customers. Specific responsibilities include: Align marketing strategy with Sales, Business Development and Product to ensure revenue generation. Proven leadership and experience to Plan, Monitor and Measure marketing team to build integrated marketing campaigns for key offerings, to include activities such as awareness, thought leadership, online and interactive marketing, search engine optimization (SEO), event marketing, public relations, event marketing, search marketing, social media marketing, advertising and branding. Create marketing plans, budgets, and determine marketing team structure and make personnel decisions for marketing employees and contractors. Oversee quality and control of corporate website branding and content. Build demographic and behavioral lead-scoring; create nurture and drip marketing tracks. Manage the company’s customer relationship management (CRM) processes and data quality, ensuring marketing team establishes goals and metrics by monitoring campaigns via both “Lead” measures (tactical) such as email click rates, campaign response rate, # of meetings at an event etc., as well as “Lag” measures (strategic) such as # of MQLs, # of SQLs, # of meetings generated, $ value of pipeline created, etc. Institute processes to increase adoption of marketing automation tools to automate marketing tasks (list management, campaign creation, campaign measurement, social media, etc.). Develop and maintain strong relationships with strategic partners to maximize joint marketing and PR opportunities. Represent the company at various tradeshows and business functions to promote the company. Desired Skills & Experience Education: Bachelor’s degree in marketing, communications, business, or a related field required; MBA a plus. 15+ years’ total experience, with at least 8 years’ experience in technology or professional services, SaaS, or other IT related industry marketing at the Director/VP level. Proven success developing and executing integrated business-to-business marketing campaigns, including goal setting, budget management and results measurement. Proven ability to understand business issues of multiple industries. Strong relationship acumen: ability to build strong relationships at all levels in the organization. Excellent communicator – well-spoken with excellent writing skills. Extensive experience with Marketing Automation tools (Marketo, ExactTarget) and CRM tools (SalesForce or similar) required. Must be an independent self-starter with a sense of urgency and a strong desire to build something new and dramatically grow a company. Requires strong multiple project management skills with an affinity for consistently producing high-quality work and yield with a customer experience focus. Strong organizational skills. Positive attitude, leadership qualities, and flexible team-oriented approach to working with others.
Posted on: Tue, 25 Jun 2013 19:49:40 +0000
Trending Topics
Recently Viewed Topics
© 2015