Jamie Morse, managing director, Hill+Knowlton Strategies Singapore, said all the steps taken by MAS so far have been classic textbook moves on to how to handle a crisis situation. “Its public response was rapid, it utilised dark site and social media to ensure frequent messaging reached stakeholders and the public, and the company has managed outside speculation with professionalism and compassion for the families of those on board,” Morse said. He compared the incident to that of Asiana Airlines which had a crash landing in July last year and saw two people lose their lives and left hundreds injured. During that incident, because Asiana was slow to communicate with the press, multiple stakeholders and the San Francisco Airport, Boeing, the aviation and emergency services all ended up providing the public with information. As a result, there was a wealth of information flowing to media and the public but none officially from the airline. marketing-interactive/experts-commend-mas-comms-strategy/
Posted on: Wed, 12 Mar 2014 11:01:43 +0000
Trending Topics
Recently Viewed Topics
© 2015