**************MARKETING QUESTIONS***************** 1. Process of dividing the total market into smaller groups having homogeneity is called – Segmentation 2. Primary data is generally collected through – Survey 3. Secondary data is collected through - Official record 4. Casual research is - To find out cause and effect relationship 5. A statement with which the respondent shows the amount of agreement/disagreement is a- Likert scale 6. A scale that rates some attribute from poor to excellent is a - Rating scale 7. When the population is divided into mutually exclusive groups and random samples are drawn from each group. It is called - Stratified sampling 8. When the population is divided into mutually exclusive groups such as blocks and the researcher draws a sample from the group or block is called - Area and cluster sampling 9. A direction is sequence of events which have some momentum and disability is – Trend 10. Promotion in Marketing means - selling the products through various means 11. A Call in Marketing means - to call on prospective customers 12. Delivery Channel means- places where products are made available to the buyers 13. Innovation means- New ideas 14. Market Survey means- Market Research 15. ……can be done through digital Banking? - Mobile phone 16. Planned-cost service means- Extra profit on the same cost 17. How many stages are there in the Product Life Cycle? - 5 18. SMEs stands for - Small and Medium Enterprises 19. The decision regarding investment in Fixed Assets is known as - Capital Budgeting 20. EPS stands for - Earnings per share
Posted on: Sat, 14 Jun 2014 11:48:19 +0000
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