“Millennials are often inaccurately portrayed through the prism - TopicsExpress



          

“Millennials are often inaccurately portrayed through the prism of youth and all the character traits that go along with it—narcissism, rebellion and entitlement to name a few,” said Jeff Fromm, EVP, Barkley and co-author of the just released book Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever. “A large portion of millennials have grown up. By overlooking the fact that many millennials are now parents, brands could miss changes in behavior and consumption that directly impact their bottom line.”
Posted on: Thu, 22 May 2014 22:56:15 +0000

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