#NYPDFail - Social Media Marketing Goes Terribly Wrong (by Yuyu Chen, Clickz) A New York Police Department social media campaign that asked New Yorkers to tweet photos of themselves with officers has backfired. Social media marketing can do wonders for your company. When done right, it can attract an abundance of new business, as well as drive repeat business. But what happens when its done wrong? The New York Police Department (NYPD) definitely found that out yesterday when a Twitter campaign aimed at creating engagement with New Yorkers backfired. Read the full story here: bit.ly/1f7VP0a
Posted on: Sat, 26 Apr 2014 07:00:01 +0000
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