Now that we’ve gone over book marketing, let’s move on to publicity. What is publicity, exactly? Well, part of what sets it apart from marketing is that you can’t buy it--you have to earn it. You get publicity because your book is awesome and people love it, or because you’re awesome and people love YOU. It generally happens when someone connects with the message of your book and so decide to: run a print feature or an interview; review your book; recommend your book; or invite you appear on a local or national radio or television show.
Posted on: Wed, 29 Oct 2014 15:01:36 +0000
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