“Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they’d like to go.” – Seth Godin As a Professional Marketer, you appreciate and commend Good Marketing Campaigns when you see them. Be it your competitors or for a product/service you have no use of. For a while i have been concerned about empty seats at the PSL games. The major contributor to these issue is television. Another reason being inactive promotions by both PSL and the Soccer Teams concerned. Back in the NSL heydays; Soccer Stadiums were always packed like Sardines. Yes 70% or more of the games were not televised- but people who were responsible for Promotions did their jobs. If you dont know who Louis Tshakwane, Alex Shakoane, Ishmael Bhamjee, Ershwin Trikamjee and Sticks Morewa are; you get my point. Now what ABSA is going to do with the REKAOFELA FAN BUS, is to try and emulate those NSL heydays.
Posted on: Thu, 20 Nov 2014 05:46:30 +0000
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