Paul Yummys A Brick Lane institution, Yummy’s café, moved to De Beauvoir in January and seems to have become a firm local favourite. Brothers Jason and Darron Elouz run the café, specialising in salt beef, falafel and a full English breakfast. Celebs have been flocking to the place in Ardleigh Road; Ms Dynamite was an early visitor, and they have had Jamie Hince, supermodel Kate Moss’s husband, and Vic Akers, Arsenal’s veteran kit manager, though the doors. TV presenter Gaby Roslin did a photo shoot there recently. The brothers, whose great uncle Sam Cohen was once mayor of Stoke Newington, have quickly got to know a lot of people in De Beauvoir and they relish getting involved in the area. They donate unsold bagels to the café in the crypt of St Peter’s church. They moved from Cheshire Street, off Brick Lane, because the building where they were based was redeveloped. You are bombarded with food down there. Here is like Brick Lane was years ago,” said Darron, 37. It was there that they came to the attention of Jamie Oliver but that doesn’t seem to have changed them. Nor does the fact that they count Gilbert and George as personal friends; Jason wields an Iphone snap of himself with the unusual pair of artists. Their style is the antithesis of the modern fast food chain and they cultivate a decidedly retro look. “We had adjusted to the hipster generation down there,” said Darron. “But we have brought a bit of Brick Lane with us here,” said Jason, 43. It’s a style that appealed to their new landlord, Edward Benyon of the Benyon Estate, said Darron: “He said: ‘You guys interest me … I like your enthusiasm.’” They say they were chosen over a number of other food operators who wanted to lease the small shop. They have been slowly expanded their offering but have no ambition to become a chain. “We are never going to make a lot of money. We just want to keep ourselves in a job,” said Jason. They don’t seem to regret the decision to come to De Beauvoir. “We have great neighbours. People are very supportive,” said Jason.
Posted on: Sat, 30 Aug 2014 18:27:12 +0000
Trending Topics
Recently Viewed Topics
© 2015