People dont overestimate the cost of the latest smartphone; they - TopicsExpress

People dont overestimate the cost of the latest smartphone; they look it up online. People dont overestimate the cost of a trip to the beach; they look it up online. Ive seen a factoid today from a Life Insurance organization that people overestimate the cost of life insurance. No they dont. Cost is only a concern in the absence of value. They havent the slightest bit of care how much it costs, or theyd look it up online. They need someone to show them how Life Insurance can make their life better or provide them value. Value like providing cash for life events such as heart attack, stroke, long term care needs, tax free supplemental retirement income, and, finally, tax free benefits to their heirs. Then theyd give a rip how much it costs and, well, probably look it up online. But a few call me, so they get the benefit of my experience!

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