Pepsi is a brand; John Goldberg is not. Well, that was the case twenty years ago. Today everything you do is marketing and your reputation is your brand. Your brand is a difference maker between success and failure. If you wish to take part in the modern economy, developing your brand is not an option. In the past you could hide from a poor reputation. Today, your social profile follows you and if you don’t have a profile people are suspicious. People hire you because they trust you. They know you, follow you and check up on your activity if they have a funny feeling about your relationship. roshsillars/2015/01/is-your-brand-really-important
Posted on: Fri, 23 Jan 2015 12:32:18 +0000
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