Perhaps not surprisingly, todays consumers prefer to purchase from companies that they can make a personal connection with. They are more inclined to support those brands with whom they share common values, or relate to on some level. The company-consumer relationship extends far beyond the value of any given product. Simply having a great product is not enough to win customer loyalty. What is the backstory behind your business? How can you leverage it to build a relationship with your prospects and customers? ow.ly/urfN5
Posted on: Mon, 10 Mar 2014 19:43:51 +0000
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