Pinterest to Focus on Promoted Pins to Put Revenue in the Picture Pinterest built its popularity on the power of the visual experience. Now the image-sharing site is looking to profit from that experience with the launch of Promoted Pins. Pinterest had hinted about Promoted Pins late last year, but now the site is ready to roll out campaigns from more than a dozen major brands, such as Kraft, General Mills, Gap, Expedia, and ABC Family. And Pinterest plans to pitch its Promoted Pins to the advertising community by making a grand display at Cannes this year.
Posted on: Thu, 22 May 2014 13:55:45 +0000
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