Plastic bags, USB sticks, cheap pens, mouse pads (nice throw back to the 1990s....). Even iPhone cases, tins of breath mints and dental floss. These are a few of the branded gifts weve received over the past year. If youre like us, youre worried about the environment. Plastic is a seriously bad idea. In case anyone needs reminding, the oceans are choking on our plastic. Mouse pads have not really been needed for more than 10 years now. An iPhone case is intensely personal and NOOOOOOOOOOO we do not want your brand plastered on the back of our precious collection of 5ss. Cause we like to show off Apples bee-yoo-tuh-full design. Fully. Dental floss? Love it, use it, need it. Gum health is near and dear to our hearts. Literally, since gum disease can lead to heart attack...However, do you really want someone to associate your brand with plaque and bits of corn on the cob? Ewww Time to get creative -- and socially conscious -- about branded premiums. How about stuff that only exists in the imagination? Were serious here. In other words, how about DELIGHT? Skip the branded pen that falls apart after one use. (If youre talkin Mont Blanc giveaways, by all means put us on your list and do not change a thing!) Cancel the order for the 5,000 branded plastic bags. They kill dolphins. Delight. Now delight is something altogether new and different. Were working with a client right now to create a catalogue of virtual delights. And we are loving this project. You know why? Because it is spreading joy. The client gets to say to customers, Hey, thank you! We love you! We need you! We want you! (And we advise stopping there before the message gets weird and the customer calls the cops...) And you can offer some really amazing stuff. Like, a Lamborghini. A Malibu beach house. A tennis lesson with Roger Federer. Or, better yet, a tennis lesson followed by a cocktail... You get the idea. So heres the Storytegic gift for you today. Its something we love and we hope you do, too. Ready? (Drum roll.) It is the worlds absolute BEST Play List. Yes. Everybody gets to choose one artist, one song. Write it in the comments below. Or message us. Then well create a virtual play list, link to some YouTube videos and get the whole world (or at least our little part of this watery globe) singing. DELIGHT. Minus the stuff that ruins our precious planet. Its a whole new way of thinkin about brand and customer appreciation. Cmon. Lets hear it!
Posted on: Thu, 24 Jul 2014 11:43:51 +0000
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