#SBIClerkExamination SBI CLERICAL EXAM - HELD ON – 22-11-2009 (1ST SHIFT) Marketing Section Solved 1. Marketing is the art of __________ a. Buying more b. Paying more c. Selling more d. Talking more e. Only a and b Answer – c 2. Marketing of services is resorted in ____ a. Manufacturing concerns b. Insurance business c. Hostels d. Only a and b e. Only b and c Answer – e 3. Marketing is a _______________ a. One day effort b. Team effort c. One man effort d. All the above e. None of the above Answer – b 4. Service marketing is the same as __________ a. Transaction marketing b. Relationship marketing c. Internal marketing d. Outdoor marketing e. All the above Answer – b 5. Good marketing requires one of the following_________ a. Proper planning b. Good team work c. Good communication skills d. Knowledge of products e. All of these Answer – b 6. Marketing in banks is a necessity today, due to ________ a. Liberalization b. Nationalization c. Fashion d. Urbanization e. Marketing in banks Is not necessary, as banking in India is more than 200 years old Answer – a 7. Marketing is influenced by ___________ a. Product demand b. Public taste c. Buyer behaviour d. Brand image e. All of the above Answer – e 8. Market share means _______________ a. Share market b. Share prices c. IPOs d. Scope for marketing e. Share of business among peers Answer – e 9. Marketing helps in ___________ a. Boosting production b. Getting new clients c. Interacting with strangers d. All of these e. None of these Answer – d 10. A DSA helps in _____________ a. Boosting direct sales b. Boosting sales through the net c. Strengthening indirect marketing d. Strengthening telemarketing e. All of the above Answer – a 11. A DSA (Direct Selling Agent) is one _____________ a. Who sells through the internet b. Who sells direct to the client c. Who works on the bank counters d. Who works in bank office setup e. None of the above Answer – b 12. Selling is ___________________ a. Different from marketing b. A sub-function of marketing c. Same as marketing d. More than marketing e. None of these Answer – e 13. A ‘Lead’ in marketing jargon, means ____________ a. A metal b. A leash c. A likely consumer d. A team leader e. None of these Answer – c 14. Good selling skills involve _________ a. Patience b. Perseverance c. Empathy d. Knowledge e. All of these Answer – e 15. Which of the following statements is correct? a. Marketing is not required due to globalization b. Marketing causes higher expenses and losses c. Marketing is not required in profit making companies d. Marketing sharpens the mind of the employees e. Marketing is a waste of time in established companies Answer – d 16. A true marketing mindset requires_____________ a. Control mindset b. Command mindset c. Passive mindset d. Active mindset e. Inert mindset Answer – d 17. Innovation means ____________ a. Inspiration b. Enthusiasm c. Compensation d. Creativity e. All of these Answer – d 18. Internal marketing means _________________ a. Marketing to self b. Marketing to family members c. Marketing to the staff members d. Marketing inside India e. Marketing outside India Answer – c 19. Modern styles of marketing are ________________ a. Telemarketing b. Web marketing c. Advertisement on the net d. E – mails e. All of these Answer – e 20. A good and effective DSA should _____________ a. Copy the competitor company b. Criticize the competitor company c. Join the competitor company d. Be passive e. Be more effective than the competitor company Answer – e Like SBI IBPS PO/Clerk Exams for more...(y)
Posted on: Thu, 17 Jul 2014 06:04:51 +0000
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