Services Marketing Important Questions 1. What is meant by - TopicsExpress

Services Marketing Important Questions 1. What is meant by Services Marketing? Explain Services Marketing Mix Elements in detail. 2. Define Services? What is the significance of services in modern Economy? 3. What makes marketing of services Challenging and Difficult in comparison to marketing of physical goods? 4. What is Segmentation and what are the different segmentation strategies. 5. Process of Market Segmentation. 6. Factors involved in pricing services product? Explain 7. What is Targeting? Explain the guidelines for selecting target markets. 8. Define Targeting? Explain the alternative targeting strategies with suitable examples 9. Elements if Marketing Communication mix and explain any 2 of them. 10. Different Strategic responses to intangibility of services performance. 11. Customer Loyalty? How to create and maintain valid relationship .Explain with applicable Examples. 12. Different approaches to pricing services.

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