Services have value. Information is a commodity. Too many service providers get this wrong. That is why many service providers are afraid to give away information. Information that is being sought by their audience. Information given away by those who want to downplay the value of experience and expertise. There is no one-size-fits-all approach to anything. The commoditization of information, however, is going too far and making the services provided by those with experience and expertise look unnecessary. It is time those with experience and expertise fight back. Information should be freely available. Experience and expertise, however, are invaluable when the circumstances call for specialized knowledge. Free information benefits those who can apply it properly to their own circumstances. More than that, it lets those who need it see the necessity of experience and expertise. All because they are armed with the proper information with which to understand their need.
Posted on: Mon, 21 Jul 2014 15:36:18 +0000
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