Social Media Business Club Meeting 19 March 2014 - Presentation and White Paper Download The presentation and white paper examine the way internal social media can be used to invigorate organisational energy, linking that organisational energy to brand energy. It defines the stages of culture change that an organisation, programme or corporate, needs to go through to arrive at a fully social culture and the leadership issues surrounding that change. Peter originally wrote and presented the paper at the Association of Project Managers {APM} Programme Management knowledge share conference socialmediastrategy.org.uk/blog/strategic-marketing/social-media-business-club-meeting-19-march-2014-presentation/
Posted on: Fri, 21 Mar 2014 17:24:12 +0000
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