Social Media Marketing With Videos There is always something new online, today we have Facebook and Twitter and many savvy marketers are using both to drive a ton of very qualified traffic to their website. To really amp up the results you can also do social media marketing video. You can use this method to promote pretty much any type of product you can think of online. The one underlying thing to keep in mind whenever you use video to market a product or service is that the quality of the video will go a long way in determining what kind of results you get. A poorly made, hard to see or hear video wont do much to make you look like a knowledgeable expert in your niche. No one expects Academy Award caliber videos, but they must be well laid out and visually appealing. For most marketing videos the K.I.S.S. acronym works extremely well: Keep It Simple Stupid. Dont go over the top with flashy graphics or loud music. Its much better to just deliver a quality video that will help your target audience handle some problem or issue in the shortest amount of time possible. Thats really all they want, someone who can show them how to do the one thing they desperately want to know how to do. It could be to potty train their Pitbull, start seedlings, or just learn how to make big bucks online. Whatever it is, if you can show them in easy to follow steps, on video, how they can do it, theyll be your friend forever. Dont go hog wild and invest thousands in high tech gear to record your videos. Instead a few hundred dollars, some screen capture software and/ or a video camera, a tripod (optional) and a decent microphone is really all you need. Once youve assembled the tools you need to come up with a compelling video. Again, pinpoint the one issue the people in your niche face and then teach them a way to overcome that issue. Dont get tongue tied or stammer throughout the video either. Make an outline of the major points you want to cover so you dont get distracted and jump from one point to another. Dont talk too fast or too slow. You have to make sure that youre viewers can not only understand you but hopefully that theyll come to trust and like you too. Thats the huge benefit on using video online, it greatly increases the personalization of the otherwise impersonal internet. It allows you to connect with people on a much deeper level and if you use that properly, it can make a huge difference in your business. Being able to allow your visitors to hear your voice and see your face while you give them help with a problem theyre having is taking social media marketing video to a whole new level. Remember, it takes an average of 7 contacts with people before they feel comfortable enough with you to make a purchase, by allowing people to really get to know you through video, you can get the most out of those 7 contacts and maybe even speed up the process. For more on social media internet marketing strategies - visit : marketing with twitter & channel marketing
Posted on: Wed, 22 Oct 2014 17:12:59 +0000
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