"Social media is the first true listening platform, not speaking - TopicsExpress

"Social media is the first true listening platform, not speaking platform. Yes, you can speak on it. Many will, and many do so successfully, but on the flip side, riding the wave of hashtags instead of creating them is a defining part of my thesis on social media. You’ll get much more success if you pay attention to what is trending on Twitter, try reverse engineering the nature of the hashtag, and then try to bring value to the conversation – joke, a piece of information – rather than what most people think about which is “How can I create a hashtag and start my own trend?”

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