Step 5 - Marketers with authenticity thrive (Part.4) Every car - TopicsExpress



          

Step 5 - Marketers with authenticity thrive (Part.4) Every car tells a story. Take the Prius, it is not just a car with good gas mileage, it is a smart car. The engineers told that story from the start when building the car. Even the key is smart, it opens the car by itself, when you need it, without you having to get it out of you pocket! And every driver will enjoy and tell that story to their passengers, which will in turn tell it to friends, when crossing a Prius on the road. With the Prius, Toyota built a story, and then engineers built that story into a car. Lets see what Toyota itself has to say about his smart key.
Posted on: Thu, 20 Nov 2014 22:04:59 +0000

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