Super Bowl XLVIII was a social media whirlwind. Now that we’ve had a chance to reflect, here are KW2s Top Three Stats and Takeaways: Stats 1. People posted a record-setting 25 million tweets this year. The peaks corresponded with the biggest moments in the game, and halftime saw 2.2 million. 2. The number of ads featuring a hashtag went up from 50% to 58% this year, spawning new and context-relevant social conversations. 3. VentureBeat’s survey suggests among social networks, 36% used Twitter alone, 24% used Facebook alone, and 19% used both (bit.ly/1dlHqpn). Trends 1. Ads featuring calls-to-action leading users to social media spaces were down this year. Last year companies sent users to Twitter in 26 ads; this year in only 4. 2. Video and image posts were big this year. Vine made a significant appearance via Twitter, with Priceline and Tide leading the way. 3. Real-Time Marketing, or RTM, is clearly an emerging trend. Reuters predicted many companies would be in “war rooms” this year, attempting to capitalize like Oreo did last year during the blackout. Many of these war room staffs attempted conversations with one another via social media, either in the form of seeking creative partnerships, or in the form of harmless banter.
Posted on: Mon, 03 Feb 2014 20:49:44 +0000
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