TALKING TO OURSELVES by Dave Trott We know JFK was shot on November 22nd 1963. But still no one knows for sure what really happened. How many people shot him? Who were they? The official version is one lone nut: Lee Harvey Oswald. But the people who were there actually heard shots coming from behind a fence on the grassy knoll. There are many suspects, active and passive. The Mafia, the Teamsters Union, the Cuban Revolutionaries, the FBI, the Southern Democrats. The problem was there were too many suspects, and too many theories. So every single photographic image was examined minutely for clues. One thing that kept cropping up was on a hot, dry day in Dealey Plaza one man was holding an umbrella. He opened it at the moment the President’s car was about to pass. He’s in many photographs, even in the famous Zapruder film, standing there with his umbrella. Kennedy’s car approaches. The man opens his jet black umbrella and holds it above his head. Then bullets slam into the President ripping out his brains and his throat. So clearly the umbrella was significant. He’s the only person in Texas that day holding up an open umbrella Was it the signal to shoot? What else could it possibly mean? Fifteen years after the event a House Select Committee appealed for the man to come forward. Not really expecting a response. But amazingly the man with the umbrella travelled to Washington to testify. His name was Louis Steven Witt. He said he didn’t like Kennedy, he thought he was too liberal. So he went to Dealey Plaza to protest. He thought Kennedy’s policy towards the USSR and Cuba was weak, a policy of appeasement. Very much like the policies of Neville Chamberlain toward Hitler before World War Two. Chamberlain’s big supporter in these policies had been JFK’s father, Joseph P. Kennedy. Joe Kennedy had been the US Ambassador to Great Britain. So Louis Steven Witt wanted to rub JFK’s nose in the shame of the Kennedy family over appeasement. To warn him not to do it again. And the symbol for appeasement was the black umbrella Chamberlain always carried. JFK would have known this because he wrote a thesis on the subject at Harvard. Louis Steven Witt wanted to make sure the umbrella would stand out amongst the crowd. So as the car approached he opened it up and held it aloft. Then Kennedy was shot and the entire context for everything changed. Now it could only be understood in relation to Kennedy’s assassination. Steven Louis Witt couldnt believe anyone could possibly misinterpret his obvious reference to Kennedy’s father’s appeasement shame. But that’s what happens when you’re on broadcast not receive. When you’re only thinking of what you want to say. When you’re not considering what your audience wants to hear. Which is pretty much like the way most advertising works. Pretty much why most advertising is misinterpreted or ignored. Like Steven Louis Witt, we know what we mean but no one else does.
Posted on: Fri, 29 Nov 2013 07:10:29 +0000
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