TRUTH 17: WHO IS REALLY MAKING YOUR PET FOOD Another closely kept secret of most pet food companies–aside from the fact that they may have no health and nutrition expertise–is that the vast majority of companies do not even manufacture their own foods. Most people assume that the company on the package actually produces the products they sell. But the fact of the matter is that most manufacturing is farmed out to toll (private label) manufacturers who, with the same equipment and ingredients, produce dozens of brands. The pet food company could be a used car salesman operating from a desk in the corner of his bedroom. There is no special licensing to be a pet food company, no credentials, no schooling, no apprenticeship. All that is required is money and a marketing gimmick to nab the attention of a public that thinks fancy packaging, brochures, and great promises in advertising proves merit. This new pet food company just needs to ask the toll manufacturer to rearrange the ingredient list a little and add a few pinches of some exotics to make the new product look irresistible. Like go to the store and buy a little caviar. Send it to the manufacturer and have him squish one tiny egg in each ton of food he mixes. The new food can now display caviar in big red glossy letters in full-page ads in the most chic publications in the world. No problem. Its not a lie. Most importantly, the new company with headquarters in a bedroom is on its way to becoming a caviar pet food sensation. A better way to evaluate a food is to ask these questions: 1. Who designed the product? 2. What are their health, nutritional and scientific credentials? 3. How long have they been doing this? 4. What are the results of feeding over long term? 5. What does the company believe? Before trusting your pets health to a package, find out whats really in it. Whats in it can be of no more merit than the motives, skills, and control of manufacturing that the company has.
Posted on: Sun, 20 Oct 2013 12:33:49 +0000
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