Taking 5 phone calls every hour regarding Glemorangie Ealanta, Sonalta, Companta and Atrtein. Marketing at its best. Not one phone call or enquiry made about them as they say gathering dust for about 5 months on the shelves. Suddenly, a full-page spread in the times about how the Ealanta is the finest malt of the year and youre basically a nobody if you havent got one, which just happens to coincide with the (crooked) Jim Murray giving it a stellar review in his Whisky bible (which is one mans opinion, and hes been know to take bribes). Amazingly, this all happens at the exact moment that Glenmorangie announce that they have none left (I smell shite) and miraculously they are in high demand, fetching double their asking price within only a matter of week, jumping from 70 quid a bottle to (roughly) 130/140, and they continue to rise. After waiting 2 months for a small panic to sink in amongst the fidgety collectors who are just salivating at the prospect of free money, a shipment turns up out of nowhere with some horse-shit excuse about a returned batch from over-seas but the price is now 110. How to take an over-priced, non-selling product, make it even more expensive while simultaneously creating a ridiculously high demand. Bravo. Lucky, Ive got 4 of them under my bed.
Posted on: Mon, 27 Jan 2014 11:55:05 +0000