Targeting users of feature phones, brands are choosing the very - TopicsExpress



          

Targeting users of feature phones, brands are choosing the very Indian habit of missed calls over Western tools, for their mobile phone campaigns. Take, for example, L’Oreal’s Garnier Men, which partnered Facebook for the missed call innovation. Here’s what happened * There was a parallel phone number in print ads, which cost double that of the inventory bought on Facebook * The effectiveness (number of missed calls) was 16 times that of print * Online sales jumped 2.5 times
Posted on: Thu, 24 Jul 2014 06:57:44 +0000

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