The Top 20 FORTUNE Worlds Most Admired Companies of 2014 are: 1. Apple 2. Amazon 3. Google 4. Berkshire Hathaway 5. Starbucks 6. Coca-Cola 7. Walt Disney 8. FedEx 9. Southwest Airlines 10. General Electric View the full top 50 list here 11. American Express 12. Costco Wholesale 13. Nike 14. BMW 15. Procter & Gamble 16. IBM 17. Nordstrom 18. Singapore Airlines 19. Johnson & Johnson 20. Whole Foods Market Apple, the iconic tech company is back in the top spot for the seventh year in a row. Apple, the most valuable brand on the planet according to Interbrand, brought in $171 billion in revenues in FY2013 and is flush with cash. Apple ranked # 1 in almost all the 9 Attributes of Reputation, which are Innovation, People Management, Use of Corporate Assets, Social Responsibility, Quality of Management, Financial Soundness, Long term Investment Value, Quality of Products & Services and Global Competitiveness. You too can build a good corporate reputation by projecting your companys quality products and services, social responsibility, financial performance, workplace environment, vision and leadership and emotional appeal. These six ingredients are the basic reputation drivers. Building a good corporate reputation that stays TOP OF MIND is a great business challenge, but it is not as difficult as it seems. Provided you live up to your ethical values, it becomes a combination of art, science, and technology. To achieve the right mix, you must have a well-planned product development, an understanding of the consumer, an ability to communicate creatively, and a consistent, targetted messaging.
Posted on: Mon, 01 Sep 2014 11:38:27 +0000
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