The simple act of opening up to questions may reassure some of today’s increasingly skeptical consumers. But as the ranks of curious, educated and anxious eaters keep growing, McDonald’s will have to do more to boost confidence that it sells “real” food made from wholesome ingredients. With both McDonald’s and Coca-Cola stumbling at the moment—“Soda and Fries Have Lost Their Charm for Both Consumers and Investors,” writes Slate—we’ll see food companies not only marketing in new ways but also changing their products to meet rising demand for better-for-you ingredients. https://youtube/watch?v=UaJUq1ncCRo
Posted on: Mon, 27 Oct 2014 08:05:00 +0000
Trending Topics
Recently Viewed Topics
© 2015