There has been a lot of chatter, as is to be expected, over the - TopicsExpress

Brian Matiash

There has been a lot of chatter, as is to be expected, over the trending topic of Peter Liks record-breaking sale of his Antelope Canyon print titled, Phantom. Also to be expected are the jealousy-laced responses to this news, cutting down this success story and, more notably, cutting down the photographer himself. This is saddening not because most people are casting opinions and judgements with little-to-no real familiarity with Peter Lik, his work, or this particular deal, but rather because it is a totally missed opportunity for the Internet of Photographers to use this time to talk about the importance of brand value, marketing, and business. This transaction brings about a perfect time to reflect on what your own brand looks like, how you are perceived, and what you can do to improve on it. Thats where the real meat n potatoes lie with this story. I know some photographers who are chasing money, trying to sell prints by associating an arbitrary price goal without downshifting the gears and truly evaluating what their brand identity is. I bring this up because of a very recent conversation I had with a photographer whom I respect more than just about any other. He brought things up to me about my own brand that has made me take pause to really think about who I am in this industry and what my brand stands for. Start with this and get yourself to a place of contentment with it: youre never going to be Peter Lik and Peter Lik is never going to try to be you. Once you get beyond that, itd be a great time to seriously seek an answer to these two questions: What is my brand? and Why should anyone else in the world care about it? Photo scraped from: lik/news/newsarticle57/

Posted on: Thu, 11 Dec 2014 17:37:01 +0000

There has been a lot of chatter, as is to be expected, over the - TopicsExpress

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