There is a human element to you and your business that others want to know and feel... make sure it comes out in your marketing efforts. Here is a beautiful example... take time to watch it and think about how you can capture someones heart today. You are aways marketing to people, not companies. As part of the Real Beauty Sketches campaign, Dove created this ad to inspire women to embrace their own beauty. Dove had women describe themselves to a forensic artist. The catch? Neither the artist nor the woman involved could see each other -- but all the women could all see each other. After they described themselves to the artist, they then described the other women they met, and the artist sketched the other women based on that description, too. Then, all the women got to compare the drawing based on their own description to the drawing based on others descriptions, and ta-da -- another touching video was born.As part of the Real Beauty Sketches campaign, Dove created this ad to inspire women to embrace their own beauty. Dove had women describe themselves to a forensic artist. The catch? Neither the artist nor the woman involved could see each other -- but all the women could all see each other. After they described themselves to the artist, they then described the other women they met, and the artist sketched the other women based on that description, too. Then, all the women got to compare the drawing based on their own description to the drawing based on others descriptions, and ta-da -- another touching video was born. As part of the Real Beauty Sketches campaign, Dove created this ad to inspire women to embrace their own beauty. Dove had women describe themselves to a forensic artist. The catch? Neither the artist nor the woman involved could see each other -- but all the women could all see each other. After they described themselves to the artist, they then described the other women they met, and the artist sketched the other women based on that description, too. Then, all the women got to compare the drawing based on their own description to the drawing based on others descriptions, and ta-da -- another touching video was born.
Posted on: Thu, 14 Aug 2014 09:26:10 +0000
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