This month were looking at Rebranding and we started with Rebels [permanent] name change. But who knows that even a temporary name change can have a profound effect on how a well-known brand is interpreted by its target market. Properly executed, this change can resonate with that market and makes a lasting impression. Today we look at fast food royalty McDonald’s and its Homage to Australian National Pride.
Posted on: Mon, 02 Dec 2013 07:45:01 +0000