This week on the podcast I’m joined by Gen Gordon, a director of - TopicsExpress

This week on the podcast I’m joined by Gen Gordon, a director of Tactic Counsel. We chat about business within the health and fitness industry, something that’s new on the HPL podcast and a topic that I’ve never previously talked about. Gen specialises in brand marketing for coaches and athletes, as well as sports sponsorships. So if you’re a trainer or coach working in this industry, this is a must listen podcast. We chat: - The key aspects to consider when starting your own fitness business - The fundamentals to creating a brand and identity in the industry - Why identifying your core values is essential - How to create sustainability in a busy and competitive industry - The benefits to gaining sponsorship and what this really means Full fat show and one not to miss. Direct stream: ruanderson/2014/11/14/episode-37-with-gen-gordon/ iTunes: https://itunes.apple/gb/podcast/ru-andersons-high-performance/id811103169?mt=2

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