#ThisIsMe #Barcelona :D About the Campaign: Bedhead – ‘This is Me’ campaign focuses on individuality by encouraging people to acknowledge their true self. The core though behind the campaign is self-expression and valuing one’s identity and individualism. With this theme, they have launched an online competition asking young people to get their hair styled in a salon just the way they want to, so as to express their individuality of style and get a selfie clicked with their stylists. The selfie with the highest number of likes gets to go to one of the biggest festivals in Barcelona, Spain. Alongside, Bedhead, with the intention of encouraging hair stylists in the country, has extended the contest to gratify them, whereby, the most popular hair stylist on the site (by vote) would also win an all-expense paid trip to London for training at the TIGI academy. • Internship Role Description We’re looking for talented, driven, and chic people to represent Bedhead- a brand that stands for self-expression, confidence, and style. As a Bedhead Brand Ambassador, you will undertake a few weekly tasks that will help you gain knowledge on social media marketing, running digital brand contests, and marketing & branding. You’d be an integral part of the campaign and responsible for popularizing & driving participation for it. Top performers would be gratified with exciting rewards. Learning: Direct & Indirect Word of mouth marketing; Social Media Marketing; Product Insights; Content generation; Understanding the concept of digital contests
Posted on: Wed, 30 Jul 2014 06:31:24 +0000