Utilizing Tools and Technology (Part 1) Contact Management: Keeping track of your clients is a must. You can go basic with a spreadsheet program or an email database program such as Outlooks, or you can invest in database software designed specifically for real estate professionals. Commercial products offer a number of useful features, including automated contact synchronization to your smart phone. No matter how you keep track of your contacts, keep the list current – updating, adding and deleting contacts as appropriate. Agent Web Sites: Consider setting up your own domain name and Web site. While this may seem daunting to some, it is easier than ever to build a professional looking Web site. While large corporations may spend hundreds of thousands, or even millions of dollars, developing and maintaining their Web sites, you can do it for a very small financial investment. A Web site provides you with a landing page to direct your existing and potential clients to, while creating a professional, searchable Web presence. It is possible to have individual property Web sites to promote your listings and keep your sellers happy. You can also take advantage of social media by linking to your Facebook, Twitter and LinkedIn profiles (and any other social media platforms).
Posted on: Thu, 04 Sep 2014 18:01:52 +0000
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