Vaselines homepage asks: Do you see your skin the way we do? Your - TopicsExpress

Vaselines homepage asks: Do you see your skin the way we do? Your skin is amazing. Well, its clearly not so amazing if youre brown. Vaseline, a sub-brand of Unilever, has just launched a Facebook app in India that allows users to whiten their profile pictures. The app, which is designed to promote Vaselines range of skin-lightening creams for men, promises to transform your face on Facebook with Vaseline Men in a campaign fronted by Bollywood actor Shahid Kapur. According to Pankaj Parihar of Omnicom, the global communications group behind the campaign, the response has been pretty phenomenal. theguardian/commentisfree/2010/jul/16/unilever-hypocritical-promoting-skin-lightening

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