Very cool new campaign from McCann Milan as part of Coca-Colas - TopicsExpress

Very cool new campaign from McCann Milan as part of Coca-Colas global #ShareTheGood initiative. The event took place during the Derby Della Madoninna in Milan between Inter and Milan, two rival soccer teams. In December, Coca-Cola placed two vending machines, one on each side of the San Siro Stadium, and connected the two through video and audio. The machines would only operate one way: When you pressed a button, a Coca-Cola was sent to the machine of the other team. The video below was the last game played between the two teams for the year. Amazing work.

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