W Hotels World Wide : W Hotels Worldwide is on deck and ready to turn it up with the launch of WHOS IN TOWN, an exclusive event series featuring 18 months of electronic music by the industrys hottest emerging and established DJ talent. Inspired by a tradition from the buzzing electronic music hub of Ibiza, WHOS IN TOWN was created to offer guests of W Hotels and local music enthusiasts the opportunity to preview exclusive DJ performances ahead of a DJs larger club appearance in the same city. The programme was created in collaboration with leading music agency, Graphite, to provide W guests with insider access to some of the industrys most revered DJ talent. To mark the launch of WHOS IN TOWN, W Hotels has confirmed four top DJ performances throughout the month of December, kicking off in the music capital of London on December 1 with an exclusive performance by The Magician at W London - Leicester Square. The series then moves to the fabulous ski destination of Verbier, Switzerland to mark the start of the ski season with a performance by Dimitri from Paris at W Verbier (December 6). WHOS IN TOWN then moves to magical Istanbul with a performance by Sister Bliss at W Istanbul as the hotel prepares to unveil its newly renovated lounge, bar and restaurant (December 18). Wrapping up Ws month of music, WHOS IN TOWN then moves to Barcelona with a performance by The Martinez Brothers at the iconic W Barcelona (December 21). Following the December launch, W Hotels will offer the WHOS IN TOWN series throughout 2015 at W Hotels in London, Paris, Barcelona, Istanbul and St. Petersburg, as well as in Amsterdam - where W is set to make its Dutch debut in autumn 2015. For instance, the fast-rising DJ duo, Eton Messy will heat things up at W London - Leicester Square on 14 February 2015. Music is intrinsic to the W brand and through cutting-edge programming like WHOS IN TOWN, W Hotels continues to deliver on the brand promise of providing new and next experiences in the worlds of music, fashion and design, said Jenni Benzaquen, Vice President, Luxury Brands, Starwood Hotels & Resorts, EAME (Europe, Africa & Middle East). Through our long-running partnership with Graphite, we have unprecedented access to the industrys hottest DJ talent and can offer our guests insider experiences only available at W Hotels. Ben Turner, CEO, Graphite, commented, We are hugely excited to kick-off WHOS IN TOWN with W Hotels. This programme perfectly benefits both the DJs and hotels, and there is no better partner than W to present this innovative music programme with Graphite. WHOS IN TOWN is innovative and unusual anywhere outside of Ibiza where this pre-party concept was inspired from, and with this programme weve really changed how DJs can be presented in major capitals of cool. Were excited to bring new talent to the W Hotels over the next 18 months, in line with the work W continues to do around music in general. WHOS IN TOWN: UPCOMING APPEARANCES Watch for upcoming dates on whotels/whosintown
Posted on: Mon, 01 Dec 2014 21:36:04 +0000
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