Walt Disney Mission Statement is the following: “The Walt - TopicsExpress



          

Walt Disney Mission Statement is the following: “The Walt Disney Companys objective is to be one of the worlds leading producers and providers of entertainment and information, using its portfolio of brands to differentiate its content, services and consumer products. The companys primary financial goals are to maximize earnings and cash flow, and to allocate capital toward growth initiatives that will drive long-term shareholder value.” The mission is product-oriented, which means that company focuses on what products to sell and services to offer rather than on how to satisfy customer needs. The statement lacks customers, technology, philosophy, concern for public image and employees, which surprisingly is not included. Not at all impressed but its only my opinion.
Posted on: Wed, 19 Mar 2014 17:25:47 +0000

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