What does everyone think? Too late? A great idea? Is ello already dead? A BETTER WAY October 23, 2014 Hi there. There has been some speculation in the press since our launch 11 weeks ago that Ello will someday be forced to allow paid ads on our social network. With virtually everybody else relying on ads to make money, some members of the tech elite are finding it hard to imagine there is a better way. But 2014 is not 2004, and the world has changed. To assure that Ello always remains ad-free, today Ello converted to a Public Benefit Corporation (PBC). A Benefit Corporation is a new kind of for-profit company in the USA that exists to produce a benefit for society as a whole — not just to make money for its investors. The Ello PBC charter states in the strongest legal terms possible that: Ello shall never make money from selling ads; Ello shall never make money from selling user data; and In the event that Ello is ever sold, the new owners will have to comply by these terms. In other words, Ello exists for your benefit, and will never show ads or sell user data. Simple, beautiful, and ad-free. There is a better way. Check out the full signed letter. We, as founders and investors in Ello, vow to support Ello’s mission and to abide by the terms of the Ello Charter. [Signed] Todd Berger Lee Bouyea Paul Budnitz David Cohen Cairn Cross Tim Davis Brad Feld Lucian Föhr Justin Gitlin Matt Kitt Seth Levine Ryan McIntyre Jason Mendelson Ari Newman Mark Solon Damon Way Gabe Varela
Posted on: Thu, 23 Oct 2014 16:36:44 +0000
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