Who will be among the first to take these predictive marketing - TopicsExpress

Who will be among the first to take these predictive marketing tools and analytics and flip them for content? If we know what theyve put aside for read it later, what search terms theyve used in Google news, what vacation dreams theyve revealed in social media, shouldnt we be able to provide them relevant, contextual content that those actions predict/suggest? It might not close a sale on tickets to the Bahamas, but it might prompt payment for content on best hotels and beaches, best times/weather to visit, best bargains on food, etc. Why not the Freeport News provide that instead of Expedia or Zagat?

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