Why Mobile Marketing? · EXPANDING MARKET: - TopicsExpress

Why Mobile Marketing? · EXPANDING MARKET: Prediction:Mobile coupons was expected to reach 200 million redemptions worldwide by 2013. Confirm and see that this is true as we are in 2014. · MONEY TO BE MADE: Prediction:By 2013, over 13 billion dollars will be spent by advertisers on mobile marketing. Again,confirm and see that this is true as we are in 2014. · UNIVERSAL: 97% of all active cell phones in the U.S. have text-messaging capability why not Africa now · EFFECTIVE: TEXT-based campaigns typically experience response rates of 20-70% · VIRAL: 24% of TEXT campaign messages are forwarded onto friends & family · IMMEDIATE: 95% of TEXT messages are read within the first 60 seconds · GO GREEN: Everyone is talking about greener living. The cost (both economical and environmental) of printing and distributing traditional paper coupons is considerably higher than distributing mobile versions. Fee Structure: Start-up Capital: Dedicated Short Code:-Kshs35,000 ($412) (one off payment) Bulky SMS System:- Kshs15,000 ($176) (one off payment) fnfsms/index.php/about-us

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