Why Welbeck Is The Best Striker On Planet Earth Now. I remember a fight that happened during those years I used to play street soccer in Enugu. Wetin cause the fight? This guy missed an open net,and everyone watching both on and off the pitch exclaimed:Chei! JB o! The guy was already bristling with embarrassment at missing such an opportunity. But a team mate,particularly miffed at the shanked opportunity to sack the other set,faced him and yelled:Welbeck is far better than you. Cheeeei,others shouted and my guy had had enough of it. A push. A shove. Shouts. Blows. Blood. Bruises. I mean,Welbeck used to be the very archetype of what a striker is not, was not and can not;goal-barren,lacking the ability to beat his man,much running with no productivity. So,I must be in dreamland hearing that Welbeck would be turning out in the colors Arsenal FC. And he even cost £16m. As though 2 bad news(es) are not enough-the grim reality of Giroud as a striker,and then when we were adapting to his inefficiency,along came his injury,Welbeck was the topping on the cake. However,smart are the English folks. So what did they do? Resort to hype. His cause was certainly helped by scoring 2 goals against the Swiss yesterday. Never mind that Cape Verde or Palestine XI would beat this lot silly. Now,all that is trending on British soccer media are talks about the net-shaking capabilities of the Ghanaian born Mancunian. And weve all been lulled into a state of somnolent affirmation that Danny Welbeck is the best thing since Monsieur Henry trod the Emirates turf. Never mind the statistic of 9 goals in say,124 appearances,no? Lesson? With enough hype,you can sell anything. ANYTHING. Just talk about the object ad nauseum on multiple platforms until you create a critical mass of interest,a media storm. The frenzied audience,already dripping with desire,curiosity and anticipation,cant wait any longer to dive into whatever youre offering,be it sh*t or poisoned sheep. Ive been amused following the launch this evening of Apples iPhone6,iWatch and iPhone6+ on twitter. Grown men and women,supposedly sensible,smart and educated are drooling maniacally like kids over a new toy on the unveiling of the said devices.Pffft! And Im like,what the....? Wait,would this phone make me live forever? Can it make me stop growing bald? Or would it enable me have a sneak preview of my future? What does it do that other phones dont do? Anyway,its certified now that 50 million french men can be wrong. But learn a very good branding lesson from this fiasco-no matter what product you have,create HYPE for it. No,HYPE it to the Heavens and watch the world beat a path to your door!
Posted on: Tue, 09 Sep 2014 21:00:14 +0000
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