With a new government in place in India, Hindi seems to be bouncing back with a bang. Not only in India but in the world at large. The international business community has read the writing on the wall. If the world wants to do business with India, business community need to communicate with the new prime minister Mr. Narendra Modi in Hindi. Modi is market friendly and has acquired a solid reputation as a tough man and a quick decision maker. It is not surprising that 19th June newspapers have carried a news that the Indian Home ministry has asked government offices to give preference to Hindi. These are the signs of changing times. More is likely to come soon.Narendra Modi Hindi is widely spoken in India. Man in the street understands it well. One can survive with Hindi alone in India these days. Though most of the regional schools follow the formula of three languages. That means learning English, Hindi and one regional language. But there is long standing fear in South India about Hindi. In 1960s, government tried to make the use of Hindi compulsory but it lead to a violent opposition. Therefore, the decision was diluted and virtually withdrawn. That was done by the Congress government. It realised its mistake and withheld the decision. But these are different times. Narendra Modi has come to power with a thumping majority in the parliament. He is a man of strong will and enforcement At the same time he is a man from the Hindi belt. He used his powerful Hindi to carry out his campaign. He belongs to Bhartiya Janata Party (BHP). This right-wing party is known for its Hindi bias. One of the BJP prime minister Atal Behari Vaajpayee spoke in Hindi at the UN General Assembly. It was immediately lapped up by his constituency back home. It has been quoted often in the recent and remote past. At that time, it was considered to be a gesture made by an Indian prime minister. But it didnt leave a lasting impact. As Indian clout was not so strong. Today it is a different scenario. The world reckons India from economic point of view. India has a formidable middle class base. Global brands are vying with each other in the Indian market. Gone are the days when Indian used to hanker for Chinese goods sold in the grey market of Delhi and Kolkata alike. Now one can but any brand in an open market. Indian traders travel to South east Asia and bring back hordes of retail goods to sell in India. Now Indian business rubs shoulders with his competitors, mainly the Chinese in international market. China has shown that if the world wants to do business with her then it will have to learn Chionese. and the world has learnt it. Chinese is taught in the west as one of their own languages. Hindi is also taught in most of the important universities. But that is more out of personal choice rather than a business requirement. In the coming days we shall see the recently found interest in Hindi and its translators to other languages fashionable and need-based. It is time to hail Hindi and the world of translations. Happy days are back in tune with Achhe din aane wale hain( Good days are round the corner)-the election winning popular slogan on which Modi hitch hiked his journey to power. This indicates great future for Hindi translators in combination with English, Spanish, French, Arabic, Russian, Chinese, Japanese, German and all the major languages of the world.
Posted on: Sat, 21 Jun 2014 04:40:34 +0000
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