Yet another marketing excellence from Coke: Cokes Newest Product Might Prevent You From Ever Having To Throw Away Plastic Bottles Again While drinking soda isnt exactly good for you, the Coca Cola company has come up with a way to make sure you can at least help the environment after youve finished a bottle of Coke. With the help of Ogilvy & Mather China, theyve created sixteen caps that transform empty bottles into squirt guns, pencil sharpeners, paint brushes, and more. The campaign started in Vietnam to encourage recycling. While producing more plastic to reduce plastic waste might be a bit counterproductive, its still a pretty cool advertising campaign and definitely a nifty concept.
Posted on: Sat, 14 Jun 2014 06:09:47 +0000
Trending Topics
Recently Viewed Topics
© 2015