You know why you love Facebook? It’s because it loves you back. No, it’s not a conspiracy theory; it’s just a beautiful model – BEAUTIFUL. Once in a media business class, the professor was going on and on about, how Google’s wrath is killing the (printing) press business. When he asked for us to write a feedback, I wrote, “Google is THE shIt. Deal with it and adapt … ” (followed by some reasonable material). Similarly, Facebook is also “the shit” or even more so because it’s the new coke (not the beverage). Facebook panders to all human whims and desires, all of ‘em. I (read ‘we’) just love it. Why not? There’s no reason not to. People love to ramble (ahem!) and Facebook allows you to do that. It is not using Twitter’s KISS (Keep it Short and Simple) philosophy; rather it is pandering to people’s sociocultural discourse to an extent that is “more than 250 characters”. In fact when you ramble, you have an audience. An audience that you yourself have chosen! Since YOU have chosen your audience, Facebook enables the ‘high’ with more ‘likes’ and ‘shares’ (shut up and LIKE (Y) THIS). And every one of those ‘likes’ is an endorsement. Regardless of whom it may come from, you feel loved (I do). Even though you ‘like’ it because I am your friend or you think I am pretty (no no), or you think it will help you somehow – congratulations! It worked. That click of a button just made me happier and now I, in turn, am obligated to ‘like you’ (and the stuff you put up). And just when you thought Facebook wants people to get hooked, think of the following people have. The exponential growth is not worth mentioning but now you see all small businesses (and big) are on Facebook. Wallah! If people are here, so are merchants. This cycle is awesome! It’s no conspiracy to get you hooked or to steal your information or at least that’s not what I am talking about here. The high you get from it (and the model that makes it happen), making it a legal drug, is AWESOME! The whole idea is too pretty. Evil is a loaded word. So, it’s very mean to call it that. It’s an amazing business model and doff your hat to that. On Facebook, I can share the picture of my dinner and you will ‘like it’. Let’s not get started with ‘cats’. CATS are more IN than bell-bottom pants were IN, in the 70s. That’s how Facebook trumps LinkedIn. There, you actually need some real skills to get some endorsements from people. But hey, I can get more endorsements here with just my dinner. So why bother learning stuff you do at your job when you can get people to make you feel good about yourself just by looking at your food (or cat)! Sure, you still need a job and go for networking on LinkedIn but that doesn’t make you happy :(. You just gotta do that. Life, the life you find ‘real’ and ‘worth living’ is here! It is blue and it is white. You love it and it loves you back. #NoSarcasm #TrueStory
Posted on: Sat, 19 Jul 2014 07:19:35 +0000
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