Your Content Strategy Is Also a Recruiting Strategy - globaladvisors.biz/inc-feed/20141207/your-content-strategy-is-also-a-recruiting-strategy/ By John Hall I recently asked a friend in California about the drought. “Nothing has changed,” he said. “There may be an emergency, but we’re still watering our lawns.” There’s a similar crisis in the private sector, and plenty of leaders are approaching it with the same mentality as my friend. But this time, it’s not the lawns that are drying up; it’s the talent pool. Much like the drought, there are several factors contributing to this crisis. The first is generational. As Boomers retire, they’re leaving behind vacancies that younger workers aren’t equipped to fill. The second is the recession. At its height,60 percent of the workforce planned to seek new employment once the economy bounced back. After it did, 54 percent of companies lost top talent within just six months. These free agents are demanding unique work cultures and competitive development opportunities. And with a shrinking labor pool that’s more mobile than ever, competition among potential employers is fierce. While corporate recruiters provide stopgap solutions, there’s a better way to attract and retain talent. When it’s done right, digital content can have the same transformative impact on HR as it does on marketing. It’s simple: Great content attracts great people, and it encourages the people who are creating it to stick around. Imagine that the ideal candidate finds an article that you published in an outside publication. As she reads the article, she develops a deeper understanding of your industry niche. Clicking through to your social media presence, she finds herself immersed in your team’s content. Your blog posts, LinkedIn discussions, and tweets come together to create a clear picture of what it’s like to work at your company. The candidate feels a sense of connection to your corporate culture and decides to send in her résumé.
Posted on: Sun, 07 Dec 2014 07:01:56 +0000
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